I want to be able to compare total followers and total interactions for my profiles against competitor profiles on a yearly basis. For example, I want to see my total Facebook followers at year-end 2017 next to my competitors' total followers at year-end 2017, then both of those for year-end 2018, and so on.
Thanks for handing in your idea. It is already possible to model year over year, month over month or week over week comparisons using our custom metrics. Our customer team will reach out to you to discuss concrete options for your case.
We will still keep this idea open as we are working on simpler ways to establish period over period comparisons within our tool without the need of more complex custom metric creation.